In an era where personal branding can significantly impact professional opportunities and perceptions, Chief Information Security Officers (CISOs) must navigate how to effectively establish and grow their personal brands. This talk, presented by a CISO renowned for their extensive industry contributions through podcasts, articles, and online courses, explores strategic approaches to personal branding tailored for cybersecurity leaders. It will dive into creating a compelling personal narrative that resonates with both industry peers and the broader business community. The session will offer practical advice on integrating personal branding with professional responsibilities to enhance visibility, influence, and leadership within the cybersecurity industry. Attendees will leave with actionable insights on using personal branding as a tool for career advancement and thought leadership in the evolving landscape of cyber security.