Let’s talk about crisis management. In times of crisis, the primary objective is clear: reduce the negative impact of the situation, ensure business continuity, and protect the well-being of employees. But beyond these goals, successful crisis management is about leadership, quick thinking, and a calm approach when everything around you seem to be falling apart. This is my second career, but my first career has been an invaluable foundation, providing me with the experience and knowledge to handle high-stakes situations. It’s given me a deep understanding of how to manage under pressure, make critical decisions in real-time, and stay composed when the situation demands it. In this presentation, we’ll share with you the key skills that can make the difference in a crisis. We’ll break down the core principles of crisis management—what to do, what to avoid, and how to act decisively. We’ll also walk you through steps of the crisis management process, from preparation to recovery. Additionally, we’ll look at some real-world examples—both successes and failures—that illustrate how well-executed crisis management can transform a potentially devastating situation into an opportunity for growth, or how poor decisions can escalate things beyond control. We hope you'll walk away with a clearer understanding of what it takes to lead during a crisis, and the confidence to act decisively when faced with uncertainty.