Customer Communication: Leveraging Information Architecture (IA) to manage & motivate in a hybrid environment
Date & Time
Wednesday, October 19, 2022, 2:15 PM - 3:15 PM

What is Information Architecture and how can it improve team and customer communication? IA, Google Analytics 4 and how to capture actionable data out of it. It also helps to create a shared language across business silos, while aligning cross-functional systems internally and with clients. SOPs make processes scalable and out of people's heads.

Track Type
Women in Tech Summit
Room 301A