As the way we are using the Products and Services, to create value and give the customers a complete great experience of their entire journey, the customers and the IT Service Providers need to change their way of working. I will be talking about a 10 Pillar Metamorphosis approach required to achieve this. While we see many things being predicted from the Customer and Product Vendor point of view, I will discuss about the change that IT Service Providers have to bring in.