Stakeholders expect organizations to do the right things and do them well. These expectations range from product quality enhancements to entrusting an organization to safeguard one’s private data to require a company to have a strong stance on environmental, social, and governance (ESG) issues. To more effectively compete in today’s environment, companies need to build “trust equity” and leverage trust as a valuable asset.

Michael will provide insights from the latest trust measurement research and case examples on how trusted actions performed by companies, in different operating areas, across the enterprise, positively impact stakeholder behavior and firm performance.

Michael will discuss:

• The impact of trust on organizational performance
• The various factors influencing digital trust for organizations
• Key operating domains that move the needle in the TMT industry.
• Actions that organizations can take to better manage trust and build “trust equity” to improve performance, generate value and build resilience.