Generative AI has taken the world by storm. Companies of all sizes, from Fortune 500 enterprises to startups, across many different verticals including healthcare, financial services, retail, and robotics are looking to leverage the power of generative AI to build differentiated customer experiences and streamline operations. How can developers get started with generative AI apps? What are the tools that they need to build them? And which cloud services will enable them to run and scale those apps? In this session, join Amanda Silver, CVP Developer Division at Microsoft, and Mike Hulme, GM Application Innovation, to learn how Microsoft is building the development and application platform that enables developers to quickly and easily build, deploy, and run generative AI apps securely and at scale. In this session, you will learn about:

1. The generative AI app development landscape has evolved over the last year, common use cases, and learnings.
2. Microsoft's suite of developer tools and the Azure application platform and how they enable businesses to accelerate AI-based innovation
3. What the next year will look like for generative AI applications and how businesses can get ahead of the curve in AI innovation.