GenAI isn’t just transforming the future of enterprise software, but how customers are finding and deciding on what enterprise software to buy, as well as how current and future talent are researching where to work. Microsoft and LinkedIn’s Work Trend Index report highlighted that 75% of global knowledge workers are now using GenAI at work, noting research as one of the top tasks, particularly among power users. And as enterprises rapidly adopt AI into their systems, this trend will continue.
But AI chatbots are currently a black box. Companies have zero visibility into where and how they show up. They don’t know how often their products and brand are mentioned or the ways they are positioned in the responses. They don’t know in which contexts they are mentioned. They don’t know what is being said about their leadership. Ultimately, they don’t know how this impacts recruitment and sales.
The solution? Generative AI Optimization (GAIO) and Hotwire’s new tool GAIO.tech is the first step in giving brands the transparency needed to take action. This tool gives enterprises visibility into the types of questions being asked, key themes in the questions and answers, and where the AI chatbot is sourcing its answers from. Armed with these insights, brands can not only build new strategies across sales, marketing, communications, and people and culture, but also understand how to start to influence these AI chatbot answers in the future.
