Customer experience (CX) has emerged as a crucial differentiator for businesses across industries. In today’s customer-first landscape, organizations can create competitive advantage by continuously taking the proper care, consideration, and compassion in creating and upleveling customer experiences. Delivering exceptional CX can drive all aspects of business performance, growth, and ultimately success. In this session, Alan Masarek will offer his perspectives on topics including innovation without disruption, how AI fits into the contact center, and why the future belongs to those companies who can bring together and embrace customer and employee experiences.