Amir Bar-Niv is the Vice President of Marketing of the Automotive Business Unit at Marvell. In this role, he is responsible for the company’s automotive strategy and product roadmap.

Amir has more than 30 years of experience including executive roles in engineering and marketing in the Automotive and Communication semiconductor industries. Prior to his role at Marvell, he served as Senior Vice President and General Manager of the High-Speed Interconnect group at TranSwitch Corporation (TXCC). Amir was Co-Founder of Mysticom, a provider of Multi-Gig Ethernet PHY products. Most recently, he was the Vice President of Automotive Marketing for Aquantia which was acquired by Marvell in 2019.

Amir is a Founder and President of the Network for Autonomous Vehicle (NAV) Industry Alliance and is the author of 14 granted patents.