How do you scale a self-service experience to hundreds of developers across tribes and across locations in a large organization? Offering a self-service experience means putting the power to deploy and promote services into the hands of a developer. Owning an enterprise platform means always knowing the state of your platform and what’s deployed to it. These needs can appear as a paradox, but this talk will describe how we have designed a platform, backed by Kong, that satisfies both of these needs and resolves the apparent paradox. By the means of thoughtful design, the platform and platform owner can retain control of their environments while also handing the keys to deployment to their users — elevating self-service beyond the pull request.